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Fisher-Price waxes poetics | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
Harmeet Singh

Fisher-Price is looking to pull at Canadians’ heartstrings with its new video, “Poem to Your Child.”

Launched at the end of January, the YouTube spot features seven Canadian mothers reading an original poem, cut with images of the moms playing with their kids, in a message meant to encourage parents to slow down and enjoy moments of play.

http://strategyonline.ca/2015/02/02/fisher-price-waxes-poetics/
 

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